Facebook now allows users to create dedicated "pages" for businesses, products, brands, etc. I setup our page this weekend and thought I would share some insights for those thinking about doing this. http://www.startupnation.com/Setting-Up-a-Facebook-Business-Page-What-to-Know/topic/
http://therealestatemarketingmaven.com/2009/07/how-to-start-a-facebook-business-page/
Start Marketing Your Small Business with Facebook
http://sellitontheweb.com/blog/start-marketing-your-small-business-with-facebook/